| Super-size ads invite visitors to interact with them
Consumers can interact with advertisers' messages projected onto floors, walls and screens when they visit Las Vegas. The giant ads are on display from the time they arrive at the airport and throughout their stay as they roam the casinos and the resort city's various entertainment venues. To find out how to get your client's message in front of tourists as well as business people during the trade show capital's busiest convention season, read on. This is one in a Media Life series on buying the new out-of-home venues. They appear weekly. Fast Facts What Large projected ads in public spaces that consumers can interact with. Who Monster Media, headquartered in Orlando. How it works The ads, which are displayed in hotels, public transit stations and at the airport, change when a consumer walks into a space, waves an arm or otherwise engages with the display.
Well-connected or lucky, fans put it all on the line in Arizona
They piled into their rented Crown Victoria and drove across town, only to be told by a Phoenix police officer outside the Patriots hotel that they needed credentials to get inside and that, in fact, they were not even allowed in the parking lot. Panic ensued. Jerry Shanahan, a 53-year-old auto body shop owner, showed the officer a cloudy, faxed ticket confirmation. The officer was unimpressed. Shanahan then stated his case and even begged a little. And finally, the officer caved. He agreed to escort the Shanahans inside to the will call window. But he ordered them to stay with him. And when Derek Shanahan attempted to take a picture, the officer snapped. "No! No! No!" he said. It was cocktail hour inside the hotel. Friends and family members of the Patriots mingled over drinks.
Bradford Airport Authority releases another balanced budget for 2008
The Bradford Regional Airport Authority has released another balanced budget.On Wednesday, the authority unanimously passed its $528,772 spending plan for 2008 — which calls for no increase in the county subsidy for the seventh year in a row. The overall budget has increased by $6,192 from last year. While the budget shows a $65,478 deficit, Airport Director Tom Frungillo said the shortfall is made up through the airport’s natural resources account, which is comprised of timber and oil and gas well revenue.Airport officials are also hoping the facility’s bottom line will improve following a proposed change in hub cities from Pittsburgh to Washington, which could spur an increase in the number of travelers using the airport. Meanwhile, officials are attempting to boost economic development on airport grounds with the creation of a multi-tenant center, among other capital projects."This is the most comprehensive budget I’ve ever seen up here," Frungillo said, referring to changes in the way the budget is developed, including a breakdown of funds in the natural resources account.According to a copy of the budget, the authority will receive a total of $197,877 from the counties it serves, including $168,000 from McKean County, $24,445 from Elk County and $5,432 from Cameron County.
E-mail scam has deadly message
Fengel urges anyone who receives a threatening e-mail to either delete it or drop it in their junk mail folder. If the recipient truly believes their life is at risk, then they should call police immediately. FBI officials recommend not replying to the sender. Doing so may signal to the sender that they've reached a live e-mail account and further intimidation attempts could be made. E-mails like this or ones claiming the recipient has won a lottery or sweepstakes as way to extort money from innocent people are hard to trace because they usually originate in Nigeria or Canada, police said. "The bottom line is they're wanting money," Fengel said of the hoaxes. "There are people out there who work really hard at trying to rip people off rather than make an honest living." Leslie Fark can be reached at 686-3188 or lfark@pjstar.com.
A secret Oregon for any season
It was there, on a deck looking out at the windsurfers and Neahkahnie Mountain, that on my first day I embarked on my first strenuous vacation activity: studying the house owner's foot-high pile of activity brochures.
Without driving more than 10 minutes, I could go boogie-boarding. Crabbing. Golfing. Horseback riding on the beach. Bicycling in the bike lanes along U.S. 101. Kayaking on the Nehalem River. Shopping for antiques in Wheeler.
Or I could just sit back and watch, in the words of one brochure, the "world class" rainbows.
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One person can lift America's gloom
A Republican Party whose members still give George Bush a 70 per cent approval rating is out of step with the rest of the nation, and starting to worry about it. So Republicans are swallowing their bile about Mr McCain's stance on climate change and immigration and are talking him up as a war hero. Incredibly, the Republicans have a chance to hold the White House for another term. The deadlocked Democrats are no less exciting. Even a few days ago, the consensus was that the Clinton machine was unbeatable, having banked so many IOUs from unions and Hispanic and women's groups. Worries about the economy have favoured Mrs Clinton and distracted from her Iraq record. But Super Tuesday was not conclusive. The New York Times, having endorsed Senator Clinton only two weeks ago, sounds increasingly lovelorn for her rival.
The Big Island on a small budget
Stroll, shop or eat your way through Kailua-Kona, but have a care where you spend the night.
The waterfront Royal Kona Resort (800-222-5642; www.hawaiianhotelsandresorts.com) has remained open during ongoing renovation. If you get one of the north-facing refurbished rooms like I did, Alii Tower room No. 614, you'll have a fill-it-yourself mini-fridge and a balcony that overlooks town, the entire bay, breaking waves and any cruise ships that might be in port. I stayed two nights at $194/night (all prices include tax and—for hotels—parking) and enjoyed the Old Hawaii feel of the place, although I thought it was overpriced. Royal Kona Resort guests who don't get an updated room may not find their stay so pleasant. Either way, don't eat at the in-house Don the Beachcomber restaurant (repulsive breakfast, $16.62) and maybe everything will be OK.
School district to separate boys, girls
GREENSBORO, Ga. - Nearly four decades after this rural Georgia county stopped segregating its schools by race, it wants to divide students again — this time by sex. Greene County is set to become the first school district in the nation to go entirely single-sex, with boys and girls in separate classrooms — a move born of desperation over years of poor test scores, soaring dropout rates and high numbers of teenage pregnancies. "At the rate we're moving, we're never going to catch up," Superintendent Shawn McCollough told parents in an impassioned speech last week. "If we're going to take some steps, let's take some big steps." .
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